Ice Cream May Target The Brain Before Your Hips, Study Suggests
ScienceDaily (2009-09-19) -- Blame your brain for sabotaging your efforts to get back on track after splurging on an extra scoop of ice cream or that second burger during Friday night's football game. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Sunday, September 20, 2009
Fat Molecules and the Brain
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