Brain Detects Happiness More Quickly Than Sadness
ScienceDaily (2009-06-21) -- People make value judgments about others based on their facial expressions. A new study shows that -- after looking at a face for only 100 milliseconds -- we can detect expressions of happiness and surprise faster than those of sadness or fear. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, September 4, 2009
Happiness Trumps Sadness!
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