Neuroscientists Discover A Sense Of Adventure
ScienceDaily (2008-06-25) -- Wellcome Trust scientists have identified a key region of the brain which encourages us to be adventurous. The region, located in a primitive area of the brain, is activated when we choose unfamiliar options, suggesting an evolutionary advantage for sampling the unknown. It may also explain why rebranding of familiar products encourages to pick them off the supermarket shelves. ... > read full article
ScienceDaily (2008-06-25) -- Wellcome Trust scientists have identified a key region of the brain which encourages us to be adventurous. The region, located in a primitive area of the brain, is activated when we choose unfamiliar options, suggesting an evolutionary advantage for sampling the unknown. It may also explain why rebranding of familiar products encourages to pick them off the supermarket shelves. ... > read full article
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