Exposure To Smoking-cessation Product Ads Helps Smokers Quit
ScienceDaily (2007-07-25) -- The more magazine ads smokers see for the nicotine patch and other quit-smoking aids, the more likely they are to try to quit smoking and be successful --- even without buying the products, finds a new Cornell study. Researchers calculated that if the smoking-cessation product industry increased its average annual spending on magazine advertising by about $2.6 million or 10 percent, the average smoker would see 2.1 more ads each year; according to their calculations, this would translate to about 80,000 additional quits each year. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Tuesday, June 17, 2008
Cessation Ads Work?
Labels:
cigarettes,
consumer behavior,
smoking
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