Asking 'why' instead of 'how' helps consumers achieve goals of saving money or losing weight
ScienceDaily (2010-05-19) -- People who become focused on how to achieve a goal may have a harder time achieving their aims than people who think abstractly about why they want to do something, according to a new study. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Wednesday, May 19, 2010
How to Achieve a Goal
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