Researchers develop technique to visualize 'your brain on drugs'
ScienceDaily (2010-04-27) -- Researchers at the US Department of Energy have developed an imaging protocol that allows them to visualize the activity of the brain's reward circuitry in both normal individuals and those addicted to drugs. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Tuesday, April 27, 2010
Is This Your Brain on Drugs? Imaging Allows A View In...
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