Red All Over: How The Color Red Affects A Referee's Judgment
ScienceDaily (2008-08-10) -- A new study has found that choosing the color red for a uniform in competitive sports can actually affect the referee's split-second decision-making ability and even promote a scoring bias. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, August 21, 2009
Color Red Bias
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