Seeing without looking: Brain structure crucial for moving the mind's spotlight
ScienceDaily (2009-12-29) -- Like a spotlight that illuminates an otherwise dark scene, attention brings to mind specific details of our environment while shutting others out. A new study shows that the superior colliculus, a brain structure that primarily had been known for its role in the control of eye and head movements, is crucial for moving the mind's spotlight. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Wednesday, December 30, 2009
Attention in the Brain
Monday, December 28, 2009
Eating when not hungry?
Why some continue to eat when full: Researchers find clues
ScienceDaily (2009-12-28) -- New research in mice suggest that ghrelin might also work in the brain to make some people keep eating "pleasurable" foods when they're already full. ... > read full article
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