I Can Beat That! - Putting A Human Face on Risk Changes Perception

Why do risks with human characteristics make powerful consumers feel lucky?

ScienceDaily (2010-12-23) -- People who feel powerful are more likely to believe they can beat cancer if it's described in human terms, according to new study. ... > read full article

Financial risk behavior shown in men with higher testosterone levels!

ScienceDaily (2008-09-30) -- Two researchers from Harvard jointly led a recent study in which they showed that men with higher testosterone levels invest more money during a risky investment game. The study associates higher testosterone levels with financial risk-taking behavior. LINK

Risk taking gene isolated!

ScienceDaily (2009-02-11) -- A new study provides provocative insights that relate to the question of the day: "How in the world did so many financial titans take such huge risks with out nation's well being?" The new research pinpoints the roles specific variants of the serotonin transporter gene and the dopamine receptor gene play in predicting whether people are more or less likely to take financial risks. LINK

Energy Drinks and Risk

Consumption of energy drinks may be linked to increased risky behavior according Kate Miller from the University of Buffalo in a recent published study. It could be due to increased caffeine or that these drinks are often consumed with alcohol. Article