A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Showing posts with label gender. Show all posts
Showing posts with label gender. Show all posts
Saturday, February 14, 2009
Financial risk behavior shown in men with higher testosterone levels!
ScienceDaily (2008-09-30) -- Two researchers from Harvard jointly led a recent study in which they showed that men with higher testosterone levels invest more money during a risky investment game. The study associates higher testosterone levels with financial risk-taking behavior. LINK
Labels:
gender,
investing,
personal finance,
risk,
risky behavior
Women's mirror neurons activate when looking at other's emotional faces but men's do not!
A recent paper (Shulte-Ruther et al. 2008) found that women, when evaluating the emotional expressions in faces, showed higher activation in right inferior frontal cortex where mirror neurons are believed to be, while men did not show this activation.
Labels:
empathy,
gender,
mirror neurons,
neuroeconomics,
neuroscience
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