Ads Work Better If All Senses Are Involved

Taste Sensation: Ads Work Better If All Senses Are Involved

ScienceDaily (2009-07-22) -- Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study suggests those advertisers are missing out if their ads only mention taste and ignore our other senses. ... > read full article

Misleading Milk Ads

Who says advertising misleads and misinforms? The National Dairy Council industry has spent $200 million since 2003 promoting that milk can help people lose weight with their “Milk your diet. Lose Weight!” campaign (Stein 2005). In turns out, according to a memo issued by the Physicians Committee for Responsible Medicine to the FTC, that there is no evidence that dairy consumption causes weight loss (Associated Press 2007). In fact, research shows that for example, children who drink more than 3 servings of milk a day run the risk of becoming overweight (Berkey et al. 2005). As a result, the FTC has forced USDA and National Dairy Council to pull the ads.