Working Moms' Sleep Deprivation More Extreme Than Dads': I Live This Nightmare!

Wake up, Mom: Gender differences in accepting sleep interruptions

ScienceDaily (2010-12-30) -- Working mothers are two-and-a-half times as likely as working fathers to interrupt their sleep to take care of others. ... > read full article

Jet Lag a Myth?

Since I live with sleep deprivation, I have always wondered, given the severe effect on my cognitive and emtional judgement my lack of sleep causes, how it impacts consumer psychology. This latest post by my esteemed colleague Dan Goldstein at London B School states the case for why jet lag may not exist and that the effect people feel when they travel across time zones is actually sleep deprivation. See more here!