IQ Linked to Better Financial Decisions

People With Higher IQs Make Wiser Economic Choices, Study Finds

ScienceDaily (2009-04-28) -- People with higher measures of cognitive ability are more likely to make good choices in several different types of economic decisions, according to a new study. ... > read full article

Jet Lag a Myth?

Since I live with sleep deprivation, I have always wondered, given the severe effect on my cognitive and emtional judgement my lack of sleep causes, how it impacts consumer psychology. This latest post by my esteemed colleague Dan Goldstein at London B School states the case for why jet lag may not exist and that the effect people feel when they travel across time zones is actually sleep deprivation. See more here!

Behavioral Economics/Neuroeconomics Advise

Leading academics like Ariely (MIT), Thaler (Chicago), Kahneman (Princeton), advise Obama on how to motivate and persuade people the right way...by using their natural inclinations and biases...

Color and Behavior!!!

Red Enhances Men's Attraction To Women, Psychological Study Reveals

ScienceDaily (2008-10-28) -- Psychologists have added color -- literally and figuratively -- to the age-old question of what attracts men to women. Psychologists have demonstrated that the color red makes men feel more amorous toward women. And men are unaware of the role the color plays in their attraction. ... > read full article