A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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Sunday, September 22, 2013
Carbonation Makes Your Brain Think Fake Sugar Tastes Like Real Sugar
This explains why my secret formula for Skinny Whiskey Sours is soooo good! ScienceDaily
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