A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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Sunday, May 22, 2011
Size Matters At Least In The Brain: Bigger Caudate, Putamen and Nucleus Accumbens Predicts Better Video Game Performance
ScienceDaily (2010-01-21) -- Researchers can predict your performance on a video game simply by measuring the volume of specific structures in your brain. ... > read full article
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