Social Comparisons In Early Childhood
ScienceDaily (2008-10-30) -- Previous research has shown that preschoolers maintain positive self-evaluations and high levels of performance even when they see that their peers have out-performed them. However, new research suggests that preschoolers are very sensitive to gender information. These findings reveal that when preschoolers see that they have performed more poorly than a peer of the other gender -- even just one time -- there are lasting negative consequences on behavior and self-concept. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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