A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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Friday, February 4, 2011
Ads Showing Mixed Emotions Work Better on People Who Think Abstractly?
ScienceDaily (2010-04-22) -- People who think more abstractly respond better to ads that portray mixed emotions, according to a new study. ... > read full article
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