Ads Work Better If All Senses Are Involved

Taste Sensation: Ads Work Better If All Senses Are Involved

ScienceDaily (2009-07-22) -- Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study suggests those advertisers are missing out if their ads only mention taste and ignore our other senses. ... > read full article