A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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Saturday, October 23, 2010
Setting Neurostandards?
The Advertising Research Foundation recently held a conference in NYC on setting standards for testing advertising using neuroscience tools such as fMRI and EEG. Participant research firms included Innerscope, Mindlab International, MSW/LAB, Neurocompass, NeuroInsight, Neurosense, Sands Research, and Sensory Logic. These companies represent a new wave of firms moving into this still controversial field of consumer neuroscience. Hopefully a communication between neuroeconomics researchers and practitioners in this field will result!
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