The Consuming Brain

A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.

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Monday, December 28, 2009

Eating when not hungry?

Why some continue to eat when full: Researchers find clues

ScienceDaily (2009-12-28) -- New research in mice suggest that ghrelin might also work in the brain to make some people keep eating "pleasurable" foods when they're already full. ... > read full article

dpirouz at 8:11 PM

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