Seeing without looking: Brain structure crucial for moving the mind's spotlight
ScienceDaily (2009-12-29) -- Like a spotlight that illuminates an otherwise dark scene, attention brings to mind specific details of our environment while shutting others out. A new study shows that the superior colliculus, a brain structure that primarily had been known for its role in the control of eye and head movements, is crucial for moving the mind's spotlight. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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Wednesday, December 30, 2009
Attention in the Brain
Monday, December 28, 2009
Eating when not hungry?
Why some continue to eat when full: Researchers find clues
ScienceDaily (2009-12-28) -- New research in mice suggest that ghrelin might also work in the brain to make some people keep eating "pleasurable" foods when they're already full. ... > read full article