A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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Wednesday, September 30, 2009
Negative Works Better....In Subliminal Advertising!
ScienceDaily (2009-09-30) -- Subliminal messaging is most effective when the message being conveyed is negative, according to new research. ... > read full article
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