DVR Fast-forwarding May Not Be Fatal To TV Advertising
ScienceDaily (2008-11-21) -- With the advent of digital video recorders and products like TiVo, viewers can fast-forward past commercials while playing back their favorite shows. Researchers found that viewers can retain valuable brand information even from an ad glimpsed for a fraction of its actual length. However, they also found that ads with brand information located on the periphery of the TV screen are of virtually no value. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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