Tracking The Effects Of Addictive Drugs On Brain
ScienceDaily (2008-05-16) -- Researchers may have unlocked the key to better understanding the effect addictive drugs have on the human brain. Researchers discovered that a drug that works through the cannabinoid 1 receptor recognizing the active ingredient of marijuana activates many different transcription factors, triggering the differentiation of neurons, causing permanent changes in a person's brain. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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