A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
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Monday, May 5, 2008
Brainstorming
I've been struggling with my writing as of late and since writing is pretty much all a doctoral student does I've been looking for ways to get technology to help me improve my trade. Blogging is one way of course. Another tool that I just started using is a free brainstorming program called FreeMind which allows you to create these nifty little idea maps or trees. I especially love the cloud feature which makes my puny little ideas seem light and airy...here's to innovation in my dissertation!
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