Ads and Emotion

Advertisers, Neuroscientists Trace Source Of Emotions In Brain

ScienceDaily (2008-02-22) -- First came direct marketing, then focus groups. Now, advertisers, with the help of neuroscientists, are closing in on the holy grail: mind reading. According to a new article, the findings suggest "that human emotions are multidimensional, and that self-report techniques ... correspond to a specific task but different functional regions of the brain." ... > read full article