Negative Works Better....In Subliminal Advertising!

Key To Subliminal Messaging Is To Keep It Negative, Study Shows

ScienceDaily (2009-09-30) -- Subliminal messaging is most effective when the message being conveyed is negative, according to new research. ... > read full article

Fat Molecules and the Brain

Ice Cream May Target The Brain Before Your Hips, Study Suggests

ScienceDaily (2009-09-19) -- Blame your brain for sabotaging your efforts to get back on track after splurging on an extra scoop of ice cream or that second burger during Friday night's football game. ... > read full article

You Won't Believe This! Fat Molecules in Ice Cream Make You Want More...For Up to 3 Days!

It seems fat molecules found in butter, cheese, beef and ice cream can affect the brain and turn off your feeling of being satisfied...for up to 3 days!

Here's the academic study!

Thanks to Prof. Marion Moore at Darden School of Business, University of Virginia for the links!!

Stars of Learning...in the Brain That Is!

Star-shaped Cells In Brain Help With Learning

ScienceDaily (2009-09-11) -- Every movement and every thought requires the passing of specific information between networks of nerve cells. To improve a skill or to learn something new entails more efficient or a greater number of cell contacts. Scientists can now show that certain cells in the brain -- the astrocytes -- actively influence this information exchange. ... > read full article

Happiness Trumps Sadness!

Brain Detects Happiness More Quickly Than Sadness

ScienceDaily (2009-06-21) -- People make value judgments about others based on their facial expressions. A new study shows that -- after looking at a face for only 100 milliseconds -- we can detect expressions of happiness and surprise faster than those of sadness or fear. ... > read full article