A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
I presented recently for Western Alumni Office on advertising and how consumers can arm themselves against its effect. This is the video posted on YouTube: http://youtu.be/VJq2UHxzGA8
