Two Excellent Books That Discuss the Neural Differences Between Men and Women

Two books I highly recommend look at the academic literature that investigates the biological and neurological differences between men and women...amazing stuff and definitely an area that needs more consumer behavior research!!

Sex On The Brain by Deborah Blum
The Essential Difference: The Truth About the Male and Female Brain by Simon Baron-Cohen

How to Achieve a Goal

Asking 'why' instead of 'how' helps consumers achieve goals of saving money or losing weight

ScienceDaily (2010-05-19) -- People who become focused on how to achieve a goal may have a harder time achieving their aims than people who think abstractly about why they want to do something, according to a new study. ... > read full article

Are Healthy Thinkers also Healthy Shoppers? | Nielsen Wire

Are Healthy Thinkers also Healthy Shoppers? | Nielsen Wire

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