Color Perception Is Not In The Eye Of The Beholder: It's In The Brain
ScienceDaily (2005-10-26) -- First-ever images of living human retinas have yielded a surprise about how we perceive our world. Researchers at the University of Rochester have found that the number of color-sensitive cones in the human retina differs dramatically among people -- by up to 40 times -- yet people appear to perceive colors the same way. The findings strongly suggest that our perception of color is controlled much more by our brains than by our eyes. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Pages
▼