Sunday, July 13, 2008

Haptic Response: How it Feels Matters

Touch Can Trump Taste, Even When It Comes To Selecting Mineral Water

ScienceDaily (2008-07-14) -- For some consumers, the way a cup of mineral water tastes has more to do with the container than the contents. Especially for consumers who are less likely to enjoy touching items or products before deciding to buy them. ... > read full article